The local value of travel and tourism was in the spotlight during last week’s Adventure Coast Visitors Bureau Tourism Summit. A cross-section of tourism business and community leaders were on hand for industry news, networking and business tips.

The event, held during National Travel & Tourism Week’s Rally Day, showcased support for this vital industry and economic engine. A full-day agenda featured presentations on such topics as tourism community-level economic impact, social media, customer service, Visit Florida promotion opportunities and more.

Representatives from hotels, restaurants, agritourism and outdoor recreation operators, museums, attractions and event organizers gained insight directly from tourism experts as well as one another.  Many learned simple, free or low-cost techniques to boost business. All attendees received a brand new Adventure Guide filled with mapped listings of annual events, water, land and cultural adventures – perfect to display for visitor inspiration.  Everyone also received as many new destination map pads, bike maps, U-Pick and Golf brochures as they wished for distribution.

Attendees learned destination news about the planned coastal blue ways trail, artificial reef program and fall opening of TreeUmph! Adventure Course. Florida’s Adventure Coast Visitors Bureau staff were on-hand to discuss the variety of business promotion and hospitality training resources available to them at no cost as Visitors Bureau partners.

Florida’s Adventure Coast Visitors Bureau’s mission is to identify, create, support and enhance activities, consistent with community assets that increase visitation and provide local economic impact. Funds for the Visitors Bureau are derived from tourist development tax, also known as “bed tax” revenue, a five percent surcharge on all transient accommodations (hotels, motels, vacation home rentals, bed & breakfast inns, campgrounds and other lodging leased for six months or less) within Hernando County. The day-to-day activities of the Visitors Bureau are managed by the Bureau’s staff with oversight by the Hernando County Tourist Development Council (TDC), a volunteer committee appointed by the County Commission. For more information or to partner with the Visitors Bureau, contact the Bureau at 352-754-4405 or online

Florida’s Adventure Coast Tourism Summit a Success